Over 3000 visitors to its stand at MACH plus hundreds of enquiries and 20 machine tool orders taken at the Show, put Mills streets ahead of the competition.
Mills CNC, the exclusive distributor of Doosan machine tools in the UK and Ireland, has announced that its attendance at MACH 2018 was a ‘tremendous success’ and, according to Managing Director, Kevin Gilbert, “was the best MACH Show in the company’s history.”
Mills CNC exhibited 16 Doosan machines on its stand at MACH. Many of the machines, including the Doosan DVF 5000 (5-axis machining centre), the Doosan NHP 4000 (horizontal machining centre) and the Doosan V8300M were new models making their UK debuts at the Show.
In addition to new machines the company also showcased a number of its popular, best-selling Lynx and Puma lathes and DNM vertical machining centres at the event.
Mills, as always, invested heavily in its presence at MACH.
As well as having one of the largest stands at MACH, the company showcased its range of machines and services from, what was described as ‘an eye-catching and thought-provoking “themed” stand’ that impressed visitors and customers alike.
Says Tony Dale, Mills CNC’s Technical Director:
“We were delighted with visitor and customer reaction to the stand and, despite the new location of the MACH exhibition at the NEC in Halls 18, 19 and 20 etc., our stand drew in the crowds.”
Naturally enough the success of any exhibition, Open House etc., certainly from a return on investment perspective, will be judged against the number of orders, enquiries and leads taken and generated.
At this year’s MACH event, Mills surpassed its own high expectations and welcomed over 3000 visitors onto its stand. The company also reported that hundreds of ‘serious’ enquiries were generated at MACH and that 20 machine tool orders were also taken.
Continues Tony Dale:
“Clearly the 20 machine orders were the ‘icing on the cake’ but, what was also illuminating and impressive, was the diversity, scope and scale of the orders taken.
“We took five orders for Doosan vertical turning lathes including two for our new V8300 machines, and we also secured an order each for a large-capacity Doosan Mynx 9500 vertical machining centre and a VC 3600 (twin-table) vertical machining centre.
“The remaining orders were for Lynx and Puma lathes and DNM machining centres.”
Mills also reported significant interest in its new DVF 5000 and DNM 4000 machines, and that systematic follow-up of enquiries taken during MACH has resulted in more sales being taken.
MACH 2018 also provided the ideal venue for a number of customers to confirm their Doosan machine tool orders. These included:
- RT Quaife Engineering Ltd who confirmed their order of two new Doosan NHP 6300 horizontal machining centres and a Doosan (30 pallet) LPS (Automated Linear Pallet System). The machines and LPS system will be delivered and installed at RT Quaife’s new manufacturing facility in Gillingham later in the year and will be the first high-productivity LPS system of its kind to be installed by Mills in the UK.
- Elder Engineering (Herts) Ltd who confirmed their order for a Doosan Puma 2600SY Mk II lathe.
- Cogsdill-Nuneaton Ltd who confirmed their order for a Doosan DNM 6700 machining centre.
- Ballpark Engineering who confirmed their order for a Doosan Lynx 2100 lathe.
- Lenane Precision Ltd who confirmed their order for a Doosan VC630 5-AX (5-axis) machining centre with a Siemens Control.
Concludes Tony Dale:
“MACH 2018 was an exceptional show and the Mills team worked hard to make it a success.
“We are actively involved in following up the hundreds of leads and enquiries taken at the event and, even though we were delighted to take 20 machine tool orders during the five days, are confident that the MACH effect will be the catalyst for many more machine tool orders in the weeks and months to come.”